BUSINESS REPUTATION IN THE CONTENT OF NON-MATERIAL ASSETS OF JURISTIC PERSONS AND INDIVIDUAL ENTREPRENEURS

Abstract

Specific of law nature of professional reputation is disclosed in this article. This specific is concentrated in rating professional reputation as non-material value at the law level without endowing most of its indications because professional reputation is property characteristic of organization and entrepreneur in civil circulation. Such specific of professional reputation is caused by the fact that it is either law and economic category at up-to-date conditions. It is proved that present mechanism of involving professional reputation in economical life of society determines the necessity of its law regulation principles changing.